DUE DILIGENCE

Sometimes you know something is wrong. But you don’t always know what. Without help, you could be looking for a long time.

We have the expertise to conduct fast, efficient analyses of your brand’s collective foundation. A complete due diligence identifying your company’s blind spots.

WE WILL LOOK AT:
Business foundation, product areas, brand DNA, media channels, digital tools, campaign approach, communication planning and strategy, client relations, sales channels a.o.

WHY:
– Identify weaknesses in the business foundation
– Streamline communication with business goals
– Sharpen brand, product portfolio and media approach
– Inspect / develop digital approach
– Update all areas of communication

Fortyfour - due diligence

STRATEGIC PLATFORM

The 44 House is our illustration of how we work with our clients – and with communication in general. To build a solid brand (the house) we must first create a solid foundation: the strategic platform.

WE WILL WORK WITH:
Communication strategy, digital strategy, purpose & goal setting, target groups & needs, product portfolio, positioning, media channels, communication tools and elements, etc.

WHY:
– Activate the business strategy
– Optimise position in media channels
– Competitive communication
– Unique USPs and messages
– Strategic streamlining of all communication

Fortyfour – strategisk platform

IDENTITY

Why can’t you go to a meeting in a stained shirt? Because stains send a signal about sloppyness. And sloppyness means unfit for business.

We decode symbols in everything. It’s how we navigate in the world and figure out what we have in front of us. The symbols that carry your brand must therefore be precise, and you must make the most of people decoding them – wherever they meet your brand.

When we create an identity, we don’t just create a logo. You get a codex of colours, shapes, language and a guide outlining how the brand universe comes together when applied in its market specific context.

We can create identities for your company, a product, a business area, an event or a campaign.

WE WILL WORK WITH:
Logo, colour scheme, images, language, payoff, one-liners, symbols, brand manual, implementation, etc.

WHY:
Because efficient application of symbols requires updated and specialised skills.

Fortyfour - identitet
Fortyfour - konceptudvikling

CONCEPT DEVELOPMENT

To crack the code of an original concept – whether for an event, a new product, a business area or a campaign – you need a diverse and yet tightly integrated set of skills.

The ideal concept machine contains strong business acumen, strategic command and creative height in equal measures.s And we have that. Like a resource optimised engine room, we can step in when you run out of ideas or time.

WE WILL WORK WITH:
Cracking the code, key visual, oneliners, payoff, conceptual copy, implementation, media channels etc.

WHY:
Because an external team is the most resource optimised concept development method you can get. The sharpest expertise, newest knowledge and most compact skill constellation.

DIGITAL STRATEGY

We think digitally without excluding traditional marketing and live communication. Our concepts are integrated end-to-end solutions, tailor-made optimally to our clients’ position. We’re specialists in digital tools, products and social media.

But we also appreciate that many companies need a goal-oriented approach to integrate their existing communications solution with digital efforts. That’s why we offer digital strategy as a separate service.

We create a digital strategy that fits into your current resource landscape with ambitious goal setting and a defined process. And we’ll apply digital power to your company’s potential, allowing your brand to come truly alive both online and off.

WE WILL WORK WITH:
Digital strategy, digitial methodology and tools, implementation plan, digital products, social media, relation building, crisis management, tone of voice, social media policy, campaigns, etc.

WHY:
Because the 21st century.

Fortyfour - digital strategi
Fortyfour - aktivering

ACTIVATION

It’s good to have a strategy. Or a slick brand. But it’s worth nothing if you don’t activate it. Constantly.

Our activation service inspects your campaign operation and method and looks for the movement. And where there is none, we define and create it. If your outsource, we can do a due diligence on your collaborations or suppliers and identify untapped potentials or weaknesses in the setup.

Or we can simply start from scratch and develop the activation, campaign and movement, that will make your brand break through.

WE WILL WORK WITH:
Media channel, social media, events, POS, guerilla marketing, movement method and setup, brand ambassasors, PR, direct mail, etc.

WHY:
– Competitive edge
– Digital power
– Resource optimisation
– Strategic marketing
– Sales optimisation

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