Strategic Platform

EWEA —> WIND EUROPE Strategisk platform

EWEA / WIND EUROPE

  • Brand Analysis

    Comparative analysis of brand and industry with a view to the industry’s new strengthened position

  • Target Group Analysis

    Brussels, internationally, politicians, press, members, conference activities, general public

  • Identity

    Development of new name, logo and design direction

  • Strategic platform

    Strategic foundation and activation plan for the new brand with defined channels, goals and activities

  • COMMUNICATION STRATEGY

    One strategy to unite all activities and channels and simplify the communicaiton

IKEA of SWEDEN Strategisk platform

IKEA OF SWEDEN

  • TREND ANALYSIS

    Research based on own and IKEA’s sources including field trips

  • CREATIVE EXPLORATION

    Multi-stepped and client involving creative exploration leading to an expansion of the strategic ambition

  • PRODUCT RANGE DUE DILIGENCE

    Creative expansion of the offer and new defintion of the range’s aim and ability

  • CREATIVE STRATEGY

    How to work with the findings and new range, new purpose definition & goal setting

Jacob Søndergaard Strategisk platform

JACOB SØNDERGAARD

  • STRATEGY WORKSHOP

    Interactive interview method to dig deep into the brand’s foundation, values and purpose

  • BRAND ANALYSIS

    Research and reporting based on workshop

  • CONCEPT DEVELOPMENT

    Development of brand, design direction and messages

  • STRATEGIC PLANNING

    Activity planning and brand developing steps

  • Activation

    Development and execution of tactical campaigns in traditional and social media

Santa Maria Tex Mex strategi

SANTA MARIA TEX MEX

  • Brand Analysis

    Due diligence on the position, market and brand

  • Strategic platform

    Concept development of new strategic platform

  • Target Group Analysis

    Complete mapping of the target group, meeting points, interaction, channels

  • Identity

    Development of a new identity, incl. visual platform, payoff, core text, photo style etc.

  • Activation

    Development and execution of tactical campaigns in traditional and social media

PREVIOUS COLLABORATIONS